Crimson

Q: How do I use #D31334 in CSS?

You can use #D31334 in CSS with: background-color: #D31334; or color: #D31334; or as an RGB value: rgb(211, 19, 52). For print design, use CMYK: 0%, 91%, 75%, 17%.

#D31334 aka “Lululemon Red” by Lululemon

Crimson is a warm medium color with the hex code #D31334. Also known as "Lululemon Red" by Lululemon . This vibrant hue can be represented as RGB 211, 19, 52 in digital design or CMYK 0%, 91%, 75%, 17% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Crimson color values

HEX: #D31334
RGB: 211, 19, 52
HSL: 350°, 83%, 45%
CMYK: 0, 91, 75, 17

Shades & tints

Darker Lighter

About this color

Crimson sits at 350° on the color wheel with 83% saturation and 45% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 83%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Crimson is rendered as rgb(211, 19, 52), where the red channel dominates at 211, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Crimson translates to a CMYK breakdown of 0C 91M 75Y 17K. The low-to-moderate black value (17%) means the color's character in print comes primarily from its magenta ink content (91%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Lululemon Red.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Crimson

CSS Variable

:root {
  --brand-primary: #D31334;
  --brand-primary-rgb: 211, 19, 52;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#D31334',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 91%
Y: 75%
K: 17%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(211, 19, 52)
rgba(211, 19, 52, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Crimson

1 brand uses this color in their identity

Lululemon

Fashion • In-house Lululemon

Brands using similar hue

24 brand s with colors near 350° on the color wheel

Frequently asked questions

What color is #D31334?

#D31334 is Crimson, a warm medium color with RGB values of 211, 19, 52. It has a hue of 350°, 83% saturation, and 45% lightness in the HSL color space.

What is the RGB value of #D31334?

The RGB color code for #D31334 is rgb(211, 19, 52). This means it contains 211 red, 19 green, and 52 blue in the RGB color model.

Is Crimson a warm or cool color?

Crimson (#D31334) is a warm color with a hue between 0-60° or 300-360° on the color wheel.

How do I use #D31334 in CSS?

You can use #D31334 in CSS with: background-color: #D31334; or color: #D31334; or as an RGB value: rgb(211, 19, 52). For print design, use CMYK: 0%, 91%, 75%, 17%.