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Amaranth

#EE4461

Amaranth is a warm light color with the hex code #EE4461. This vibrant hue can be represented as RGB 238, 68, 97 in digital design or CMYK 0%, 71%, 59%, 7% for print applications. Find matching Pantone color.

Amaranth color values

HEX
#EE4461
RGB
238, 68, 97
HSL
350°, 83%, 60%
CMYK
0, 71, 59, 7

About this color

Amaranth sits at 350° on the color wheel with 83% saturation and 60% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 83%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Amaranth is rendered as rgb(238, 68, 97), where the red channel dominates at 238, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Amaranth translates to a CMYK breakdown of 0C 71M 59Y 7K. The low-to-moderate black value (7%) means the color's character in print comes primarily from its magenta ink content (71%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Amaranth

CSS Variable

:root {
  --brand-primary: #EE4461;
  --brand-primary-rgb: 238, 68, 97;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#EE4461',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 71%
Y: 59%
K: 7%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(238, 68, 97)
rgba(238, 68, 97, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #EE4461?
#EE4461 is Amaranth, a warm light color with RGB values of 238, 68, 97. It has a hue of 350°, 83% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #EE4461?
The RGB color code for #EE4461 is rgb(238, 68, 97). This means it contains 238 red, 68 green, and 97 blue in the RGB color model.
Is Amaranth a warm or cool color?
Amaranth (#EE4461) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #EE4461 in CSS?
You can use #EE4461 in CSS with: background-color: #EE4461; or color: #EE4461; or as an RGB value: rgb(238, 68, 97). For print design, use CMYK: 0%, 71%, 59%, 7%.