Persian Red is a
warm medium color with the hex code #D22730.
Also known as
"Pepsi Red"
by Pepsi
.
This vibrant hue can be represented as RGB
210, 39, 48 in digital design or CMYK 0%, 81%, 77%, 18% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Persian Red
#D22730 aka “Pepsi Red” by Pepsi
Persian Red color values
- HEX
- #D22730
- RGB
- 210, 39, 48
- HSL
- 357°, 69%, 49%
- CMYK
- 0, 81, 77, 18
Shades & tints
Darker Lighter
About this color
Persian Red sits at 357° on the color wheel with 69% saturation and 49% lightness, placing it in the magenta-red segment of the spectrum. At 69% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Persian Red is rendered as rgb(210, 39, 48), where the red channel dominates at 210, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Persian Red translates to a CMYK breakdown of 0C 81M 77Y 18K. The low-to-moderate black value (18%) means the color's character in print comes primarily from its magenta ink content (81%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Pepsi Red.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Persian Red
CSS Variable
:root {
--brand-primary: #D22730;
--brand-primary-rgb: 210, 39, 48;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#D22730',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 81%
Y: 77%
K: 18%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(210, 39, 48)
rgba(210, 39, 48, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Persian Red
1 brand uses this color in their identity
Frequently asked questions
What color is #D22730?
#D22730 is Persian Red, a warm medium color with RGB values of 210, 39, 48. It has a hue of 357°, 69%
saturation, and 49% lightness in the HSL color
space.
What is the RGB value of #D22730?
The RGB color code for #D22730 is rgb(210, 39, 48). This means it contains 210 red,
39 green, and 48 blue in the RGB color model.
Is Persian Red a warm or cool color?
Persian Red (#D22730) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #D22730 in CSS?
You can use #D22730 in CSS with:
background-color: #D22730; or color: #D22730; or as an RGB value: rgb(210, 39, 48). For print design, use CMYK: 0%, 81%, 77%, 18%.