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Tia Maria

#BE370E

Tia Maria is a warm medium color with the hex code #BE370E. This vibrant hue can be represented as RGB 190, 55, 14 in digital design or CMYK 0%, 71%, 93%, 25% for print applications. Find matching Pantone color.

Tia Maria color values

HEX
#BE370E
RGB
190, 55, 14
HSL
14°, 86%, 40%
CMYK
0, 71, 93, 25

About this color

Tia Maria sits at 14° on the color wheel with 86% saturation and 40% lightness, placing it in the red segment of the spectrum. With saturation at 86%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Tia Maria is rendered as rgb(190, 55, 14), where the red channel dominates at 190, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Tia Maria translates to a CMYK breakdown of 0C 71M 93Y 25K. The low-to-moderate black value (25%) means the color's character in print comes primarily from its yellow ink content (93%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Tia Maria

CSS Variable

:root {
  --brand-primary: #BE370E;
  --brand-primary-rgb: 190, 55, 14;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#BE370E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 71%
Y: 93%
K: 25%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(190, 55, 14)
rgba(190, 55, 14, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #BE370E?
#BE370E is Tia Maria, a warm medium color with RGB values of 190, 55, 14. It has a hue of 14°, 86% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #BE370E?
The RGB color code for #BE370E is rgb(190, 55, 14). This means it contains 190 red, 55 green, and 14 blue in the RGB color model.
Is Tia Maria a warm or cool color?
Tia Maria (#BE370E) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BE370E in CSS?
You can use #BE370E in CSS with: background-color: #BE370E; or color: #BE370E; or as an RGB value: rgb(190, 55, 14). For print design, use CMYK: 0%, 71%, 93%, 25%.