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Heliotrope

#BD62FE

Heliotrope is a cool light color with the hex code #BD62FE. This vibrant hue can be represented as RGB 189, 98, 254 in digital design or CMYK 26%, 61%, 0%, 0% for print applications. Find matching Pantone color.

Heliotrope color values

HEX
#BD62FE
RGB
189, 98, 254
HSL
275°, 99%, 69%
CMYK
26, 61, 0, 0

About this color

Heliotrope sits at 275° on the color wheel with 99% saturation and 69% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 99%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Heliotrope is rendered as rgb(189, 98, 254), where the blue channel is highest at 254, producing a strongly blue character. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Heliotrope translates to a CMYK breakdown of 26C 61M 0Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: 26% cyan, 61% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Heliotrope

CSS Variable

:root {
  --brand-primary: #BD62FE;
  --brand-primary-rgb: 189, 98, 254;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#BD62FE',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 26%
M: 61%
Y: 0%
K: 0%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(189, 98, 254)
rgba(189, 98, 254, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 275° on the color wheel

Frequently asked questions

What color is #BD62FE?
#BD62FE is Heliotrope, a cool light color with RGB values of 189, 98, 254. It has a hue of 275°, 99% saturation, and 69% lightness in the HSL color space.
What is the RGB value of #BD62FE?
The RGB color code for #BD62FE is rgb(189, 98, 254). This means it contains 189 red, 98 green, and 254 blue in the RGB color model.
Is Heliotrope a warm or cool color?
Heliotrope (#BD62FE) is a cool color with a hue between 120-300° on the color wheel.
How do I use #BD62FE in CSS?
You can use #BD62FE in CSS with: background-color: #BD62FE; or color: #BD62FE; or as an RGB value: rgb(189, 98, 254). For print design, use CMYK: 26%, 61%, 0%, 0%.