Purple Heart

Q: How do I use #7701CB in CSS?

You can use #7701CB in CSS with: background-color: #7701CB; or color: #7701CB; or as an RGB value: rgb(119, 1, 203). For print design, use CMYK: 41%, 100%, 0%, 20%.

#7701CB

Purple Heart is a cool medium color with the hex code #7701CB. This vibrant hue can be represented as RGB 119, 1, 203 in digital design or CMYK 41%, 100%, 0%, 20% for print applications. Find matching Pantone color.

Purple Heart color values

HEX: #7701CB
RGB: 119, 1, 203
HSL: 275°, 99%, 40%
CMYK: 41, 100, 0, 20

Shades & tints

Darker Lighter

About this color

Purple Heart sits at 275° on the color wheel with 99% saturation and 40% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 99%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple Heart is rendered as rgb(119, 1, 203), where the blue channel is highest at 203, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple Heart translates to a CMYK breakdown of 41C 100M 0Y 20K. The low-to-moderate black value (20%) means the color's character in print comes primarily from its magenta ink content (100%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Purple Heart

CSS Variable

:root {
  --brand-primary: #7701CB;
  --brand-primary-rgb: 119, 1, 203;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#7701CB',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 41%
M: 100%
Y: 0%
K: 20%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(119, 1, 203)
rgba(119, 1, 203, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 275° on the color wheel

Frequently asked questions

What color is #7701CB?

#7701CB is Purple Heart, a cool medium color with RGB values of 119, 1, 203. It has a hue of 275°, 99% saturation, and 40% lightness in the HSL color space.

What is the RGB value of #7701CB?

The RGB color code for #7701CB is rgb(119, 1, 203). This means it contains 119 red, 1 green, and 203 blue in the RGB color model.

Is Purple Heart a warm or cool color?

Purple Heart (#7701CB) is a cool color with a hue between 120-300° on the color wheel.

How do I use #7701CB in CSS?

You can use #7701CB in CSS with: background-color: #7701CB; or color: #7701CB; or as an RGB value: rgb(119, 1, 203). For print design, use CMYK: 41%, 100%, 0%, 20%.