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Guardsman Red

#BD000D

Guardsman Red is a warm dark color with the hex code #BD000D. This vibrant hue can be represented as RGB 189, 0, 13 in digital design or CMYK 0%, 100%, 93%, 26% for print applications. Find matching Pantone color.

Guardsman Red color values

HEX
#BD000D
RGB
189, 0, 13
HSL
356°, 100%, 37%
CMYK
0, 100, 93, 26

About this color

Guardsman Red sits at 356° on the color wheel with 100% saturation and 37% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Guardsman Red is rendered as rgb(189, 0, 13), where the red channel dominates at 189, creating a strongly red-skewed appearance. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Guardsman Red translates to a CMYK breakdown of 0C 100M 93Y 26K. With a moderate key (26%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Guardsman Red

CSS Variable

:root {
  --brand-primary: #BD000D;
  --brand-primary-rgb: 189, 0, 13;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#BD000D',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 100%
Y: 93%
K: 26%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(189, 0, 13)
rgba(189, 0, 13, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #BD000D?
#BD000D is Guardsman Red, a warm dark color with RGB values of 189, 0, 13. It has a hue of 356°, 100% saturation, and 37% lightness in the HSL color space.
What is the RGB value of #BD000D?
The RGB color code for #BD000D is rgb(189, 0, 13). This means it contains 189 red, 0 green, and 13 blue in the RGB color model.
Is Guardsman Red a warm or cool color?
Guardsman Red (#BD000D) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BD000D in CSS?
You can use #BD000D in CSS with: background-color: #BD000D; or color: #BD000D; or as an RGB value: rgb(189, 0, 13). For print design, use CMYK: 0%, 100%, 93%, 26%.