Skip to main content

Ochre

#B96613

Ochre is a warm medium color with the hex code #B96613. This vibrant hue can be represented as RGB 185, 102, 19 in digital design or CMYK 0%, 45%, 90%, 27% for print applications. Find matching Pantone color.

Ochre Color Values

HEX
#B96613
RGB
185, 102, 19
HSL
30°, 81%, 40%
CMYK
0, 45, 90, 27

About this color

Ochre sits at 30° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 81% saturation and 40% lightness, this vibrant medium hue balances visibility with restraint.

In digital design, warm colors like Ochre work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.

When using Ochre in print, the CMYK breakdown of 0%, 45%, 90%, 27% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Ochre

CSS Variable

:root {
  --brand-primary: #B96613;
  --brand-primary-rgb: 185, 102, 19;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#B96613',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 45%
Y: 90%
K: 27%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(185, 102, 19)
rgba(185, 102, 19, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

10 brand s with colors near 30° on the color wheel

Frequently Asked Questions

What color is #B96613?
#B96613 is Ochre, a warm medium color with RGB values of 185, 102, 19. It has a hue of 30°, 81% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #B96613?
The RGB color code for #B96613 is rgb(185, 102, 19). This means it contains 185 red, 102 green, and 19 blue in the RGB color model.
Is Ochre a warm or cool color?
Ochre (#B96613) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #B96613 in CSS?
You can use #B96613 in CSS with: background-color: #B96613; or color: #B96613; or as an RGB value: rgb(185, 102, 19). For print design, use CMYK: 0%, 45%, 90%, 27%.