La Rioja is a
neutral medium color with the hex code #B9B913.
This vibrant hue can be represented as RGB
185, 185, 19 in digital design or CMYK 0%, 0%, 90%, 27% for print applications.
Find matching Pantone color.
La Rioja
#B9B913
La Rioja color values
- HEX
- #B9B913
- RGB
- 185, 185, 19
- HSL
- 60°, 81%, 40%
- CMYK
- 0, 0, 90, 27
Shades & tints
Darker Lighter
About this color
La Rioja sits at 60° on the color wheel with 81% saturation and 40% lightness, placing it in the orange-yellow segment of the spectrum. With saturation at 81%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, La Rioja is rendered as rgb(185, 185, 19), where the red channel dominates at 185, though the other channels keep the hue balanced. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, La Rioja translates to a CMYK breakdown of 0C 0M 90Y 27K. With a moderate key (27%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use La Rioja
CSS Variable
:root {
--brand-primary: #B9B913;
--brand-primary-rgb: 185, 185, 19;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#B9B913',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 0%
Y: 90%
K: 27%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(185, 185, 19)
rgba(185, 185, 19, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using similar hue
24 brand s with colors near 60° on the color wheel
Frequently asked questions
What color is #B9B913?
#B9B913 is La Rioja, a neutral medium color with RGB values of 185, 185, 19. It has a hue of 60°, 81%
saturation, and 40% lightness in the HSL color
space.
What is the RGB value of #B9B913?
The RGB color code for #B9B913 is rgb(185, 185, 19). This means it contains 185 red,
185 green, and 19 blue in the RGB color model.
Is La Rioja a warm or cool color?
La Rioja (#B9B913) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #B9B913 in CSS?
You can use #B9B913 in CSS with:
background-color: #B9B913; or color: #B9B913; or as an RGB value: rgb(185, 185, 19). For print design, use CMYK: 0%, 0%, 90%, 27%.