Thunderbird is a
warm medium color with the hex code #B52517.
This vibrant hue can be represented as RGB
181, 37, 23 in digital design or CMYK 0%, 80%, 87%, 29% for print applications.
Find matching Pantone color.
Thunderbird
#B52517
Thunderbird color values
- HEX
- #B52517
- RGB
- 181, 37, 23
- HSL
- 5°, 77%, 40%
- CMYK
- 0, 80, 87, 29
Shades & tints
About this color
Thunderbird sits at 5° on the color wheel with 77% saturation and 40% lightness, placing it in the red segment of the spectrum. At 77% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Thunderbird is rendered as rgb(181, 37, 23), where the red channel dominates at 181, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Thunderbird translates to a CMYK breakdown of 0C 80M 87Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Thunderbird
CSS Variable
:root {
--brand-primary: #B52517;
--brand-primary-rgb: 181, 37, 23;
} Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#B52517',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 80%
Y: 87%
K: 29% Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(181, 37, 23)
rgba(181, 37, 23, 0.8) Use RGB notation for compatibility or add alpha channel for transparency.
Brands using similar hue
24 brand s with colors near 5° on the color wheel
Frequently asked questions
What color is #B52517?
What is the RGB value of #B52517?
Is Thunderbird a warm or cool color?
How do I use #B52517 in CSS?
background-color: #B52517; or color: #B52517; or as an RGB value: rgb(181, 37, 23). For print design, use CMYK: 0%, 80%, 87%, 29%.