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La Rioja

#B4C408

La Rioja is a neutral medium color with the hex code #B4C408. This vibrant hue can be represented as RGB 180, 196, 8 in digital design or CMYK 8%, 0%, 96%, 23% for print applications. Find matching Pantone color.

La Rioja color values

HEX
#B4C408
RGB
180, 196, 8
HSL
65°, 92%, 40%
CMYK
8, 0, 96, 23

About this color

La Rioja sits at 65° on the color wheel with 92% saturation and 40% lightness, placing it in the yellow segment of the spectrum. With saturation at 92%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, La Rioja is rendered as rgb(180, 196, 8), where the green channel leads at 196, with red and blue channels close behind. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, La Rioja translates to a CMYK breakdown of 8C 0M 96Y 23K. The low-to-moderate black value (23%) means the color's character in print comes primarily from its yellow ink content (96%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use La Rioja

CSS Variable

:root {
  --brand-primary: #B4C408;
  --brand-primary-rgb: 180, 196, 8;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#B4C408',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 8%
M: 0%
Y: 96%
K: 23%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(180, 196, 8)
rgba(180, 196, 8, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #B4C408?
#B4C408 is La Rioja, a neutral medium color with RGB values of 180, 196, 8. It has a hue of 65°, 92% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #B4C408?
The RGB color code for #B4C408 is rgb(180, 196, 8). This means it contains 180 red, 196 green, and 8 blue in the RGB color model.
Is La Rioja a warm or cool color?
La Rioja (#B4C408) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #B4C408 in CSS?
You can use #B4C408 in CSS with: background-color: #B4C408; or color: #B4C408; or as an RGB value: rgb(180, 196, 8). For print design, use CMYK: 8%, 0%, 96%, 23%.