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East Side

#B48FD6

East Side is a cool light color with the hex code #B48FD6. This moderately saturated hue can be represented as RGB 180, 143, 214 in digital design or CMYK 16%, 33%, 0%, 16% for print applications. Find matching Pantone color.

East Side color values

HEX
#B48FD6
RGB
180, 143, 214
HSL
271°, 46%, 70%
CMYK
16, 33, 0, 16

About this color

East Side sits at 271° on the color wheel with 46% saturation and 70% lightness, placing it in the blue-violet segment of the spectrum. The moderate 46% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, East Side is rendered as rgb(180, 143, 214), where the blue channel is highest at 214, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, East Side translates to a CMYK breakdown of 16C 33M 0Y 16K. The low-to-moderate black value (16%) means the color's character in print comes primarily from its magenta ink content (33%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use East Side

CSS Variable

:root {
  --brand-primary: #B48FD6;
  --brand-primary-rgb: 180, 143, 214;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#B48FD6',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 16%
M: 33%
Y: 0%
K: 16%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(180, 143, 214)
rgba(180, 143, 214, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 271° on the color wheel

Frequently asked questions

What color is #B48FD6?
#B48FD6 is East Side, a cool light color with RGB values of 180, 143, 214. It has a hue of 271°, 46% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #B48FD6?
The RGB color code for #B48FD6 is rgb(180, 143, 214). This means it contains 180 red, 143 green, and 214 blue in the RGB color model.
Is East Side a warm or cool color?
East Side (#B48FD6) is a cool color with a hue between 120-300° on the color wheel.
How do I use #B48FD6 in CSS?
You can use #B48FD6 in CSS with: background-color: #B48FD6; or color: #B48FD6; or as an RGB value: rgb(180, 143, 214). For print design, use CMYK: 16%, 33%, 0%, 16%.