Scarlet Gum

Q: How do I use #4E2970 in CSS?

You can use #4E2970 in CSS with: background-color: #4E2970; or color: #4E2970; or as an RGB value: rgb(78, 41, 112). For print design, use CMYK: 30%, 63%, 0%, 56%.

#4E2970

Scarlet Gum is a cool dark color with the hex code #4E2970. This moderately saturated hue can be represented as RGB 78, 41, 112 in digital design or CMYK 30%, 63%, 0%, 56% for print applications. Find matching Pantone color.

Scarlet Gum color values

HEX: #4E2970
RGB: 78, 41, 112
HSL: 271°, 46%, 30%
CMYK: 30, 63, 0, 56

Shades & tints

Darker Lighter

About this color

Scarlet Gum sits at 271° on the color wheel with 46% saturation and 30% lightness, placing it in the blue-violet segment of the spectrum. The moderate 46% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Scarlet Gum is rendered as rgb(78, 41, 112), where the blue channel is highest at 112, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Scarlet Gum translates to a CMYK breakdown of 30C 63M 0Y 56K. A substantial black component (56%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Scarlet Gum

CSS Variable

:root {
  --brand-primary: #4E2970;
  --brand-primary-rgb: 78, 41, 112;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#4E2970',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 30%
M: 63%
Y: 0%
K: 56%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(78, 41, 112)
rgba(78, 41, 112, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 271° on the color wheel

Frequently asked questions

What color is #4E2970?

#4E2970 is Scarlet Gum, a cool dark color with RGB values of 78, 41, 112. It has a hue of 271°, 46% saturation, and 30% lightness in the HSL color space.

What is the RGB value of #4E2970?

The RGB color code for #4E2970 is rgb(78, 41, 112). This means it contains 78 red, 41 green, and 112 blue in the RGB color model.

Is Scarlet Gum a warm or cool color?

Scarlet Gum (#4E2970) is a cool color with a hue between 120-300° on the color wheel.

How do I use #4E2970 in CSS?

You can use #4E2970 in CSS with: background-color: #4E2970; or color: #4E2970; or as an RGB value: rgb(78, 41, 112). For print design, use CMYK: 30%, 63%, 0%, 56%.