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Shiraz

#AD1F2F

Shiraz is a warm medium color with the hex code #AD1F2F. This vibrant hue can be represented as RGB 173, 31, 47 in digital design or CMYK 0%, 82%, 73%, 32% for print applications. Find matching Pantone color.

Shiraz color values

HEX
#AD1F2F
RGB
173, 31, 47
HSL
353°, 70%, 40%
CMYK
0, 82, 73, 32

Shades & tints

Darker Lighter

About this color

Shiraz sits at 353° on the color wheel with 70% saturation and 40% lightness, placing it in the magenta-red segment of the spectrum. At 70% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Shiraz is rendered as rgb(173, 31, 47), where the red channel dominates at 173, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Shiraz translates to a CMYK breakdown of 0C 82M 73Y 32K. With a moderate key (32%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Shiraz

CSS Variable 

:root {
  --brand-primary: #AD1F2F;
  --brand-primary-rgb: 173, 31, 47;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#AD1F2F',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 82%
Y: 73%
K: 32%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(173, 31, 47)
rgba(173, 31, 47, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 353° on the color wheel

H&M logo
H&M
Mastercard logo
Mastercard
Twilio logo
Twilio
Porsche logo
Porsche

Frequently asked questions

What color is #AD1F2F?
#AD1F2F is Shiraz, a warm medium color with RGB values of 173, 31, 47. It has a hue of 353°, 70% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #AD1F2F?
The RGB color code for #AD1F2F is rgb(173, 31, 47). This means it contains 173 red, 31 green, and 47 blue in the RGB color model.
Is Shiraz a warm or cool color?
Shiraz (#AD1F2F) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #AD1F2F in CSS?
You can use #AD1F2F in CSS with: background-color: #AD1F2F; or color: #AD1F2F; or as an RGB value: rgb(173, 31, 47). For print design, use CMYK: 0%, 82%, 73%, 32%.

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