Totem Pole is a
warm dark color with the hex code #A81612.
Also known as
"Chipotle Red"
by Chipotle
.
This vibrant hue can be represented as RGB
168, 22, 18 in digital design or CMYK 0%, 87%, 89%, 34% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Totem Pole
#A81612 aka “Chipotle Red” by Chipotle
Totem Pole color values
- HEX
- #A81612
- RGB
- 168, 22, 18
- HSL
- 2°, 81%, 36%
- CMYK
- 0, 87, 89, 34
Shades & tints
Darker Lighter
About this color
Totem Pole sits at 2° on the color wheel with 81% saturation and 36% lightness, placing it in the red segment of the spectrum. With saturation at 81%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Totem Pole is rendered as rgb(168, 22, 18), where the red channel dominates at 168, creating a strongly red-skewed appearance. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.
For print, Totem Pole translates to a CMYK breakdown of 0C 87M 89Y 34K. With a moderate key (34%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. In brand applications, this exact value is specified as Chipotle Red.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Totem Pole
CSS Variable
:root {
--brand-primary: #A81612;
--brand-primary-rgb: 168, 22, 18;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#A81612',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 87%
Y: 89%
K: 34%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(168, 22, 18)
rgba(168, 22, 18, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Totem Pole
1 brand uses this color in their identity
Frequently asked questions
What color is #A81612?
#A81612 is Totem Pole, a warm dark color with RGB values of 168, 22, 18. It has a hue of 2°, 81%
saturation, and 36% lightness in the HSL color
space.
What is the RGB value of #A81612?
The RGB color code for #A81612 is rgb(168, 22, 18). This means it contains 168 red,
22 green, and 18 blue in the RGB color model.
Is Totem Pole a warm or cool color?
Totem Pole (#A81612) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #A81612 in CSS?
You can use #A81612 in CSS with:
background-color: #A81612; or color: #A81612; or as an RGB value: rgb(168, 22, 18). For print design, use CMYK: 0%, 87%, 89%, 34%.