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Purple Heart

#A700CC

Purple Heart is a cool medium color with the hex code #A700CC. This vibrant hue can be represented as RGB 167, 0, 204 in digital design or CMYK 18%, 100%, 0%, 20% for print applications. Find matching Pantone color.

Purple Heart color values

HEX
#A700CC
RGB
167, 0, 204
HSL
289°, 100%, 40%
CMYK
18, 100, 0, 20

Shades & tints

Darker Lighter

About this color

Purple Heart sits at 289° on the color wheel with 100% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple Heart is rendered as rgb(167, 0, 204), where the blue channel is highest at 204, anchoring the color in the cool register. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple Heart translates to a CMYK breakdown of 18C 100M 0Y 20K. The low-to-moderate black value (20%) means the color's character in print comes primarily from its magenta ink content (100%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Purple Heart

CSS Variable 

:root {
  --brand-primary: #A700CC;
  --brand-primary-rgb: 167, 0, 204;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#A700CC',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 18%
M: 100%
Y: 0%
K: 20%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(167, 0, 204)
rgba(167, 0, 204, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 289° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram
Deezer logo
Deezer
Datadog logo
Datadog

Frequently asked questions

What color is #A700CC?
#A700CC is Purple Heart, a cool medium color with RGB values of 167, 0, 204. It has a hue of 289°, 100% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #A700CC?
The RGB color code for #A700CC is rgb(167, 0, 204). This means it contains 167 red, 0 green, and 204 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#A700CC) is a cool color with a hue between 120-300° on the color wheel.
How do I use #A700CC in CSS?
You can use #A700CC in CSS with: background-color: #A700CC; or color: #A700CC; or as an RGB value: rgb(167, 0, 204). For print design, use CMYK: 18%, 100%, 0%, 20%.

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