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Lavender Magenta

#EC99FF

Lavender Magenta is a cool light color with the hex code #EC99FF. This vibrant hue can be represented as RGB 236, 153, 255 in digital design or CMYK 7%, 40%, 0%, 0% for print applications. Find matching Pantone color.

Lavender Magenta color values

HEX
#EC99FF
RGB
236, 153, 255
HSL
289°, 100%, 80%
CMYK
7, 40, 0, 0

About this color

Lavender Magenta sits at 289° on the color wheel with 100% saturation and 80% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The elevated lightness keeps it airy and open, well-suited to large surface areas without visual weight.

In digital environments, Lavender Magenta is rendered as rgb(236, 153, 255), where the blue channel is highest at 255, though it sits close to the other channels. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Lavender Magenta translates to a CMYK breakdown of 7C 40M 0Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: 7% cyan, 40% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Lavender Magenta

CSS Variable

:root {
  --brand-primary: #EC99FF;
  --brand-primary-rgb: 236, 153, 255;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#EC99FF',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 7%
M: 40%
Y: 0%
K: 0%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(236, 153, 255)
rgba(236, 153, 255, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 289° on the color wheel

Frequently asked questions

What color is #EC99FF?
#EC99FF is Lavender Magenta, a cool light color with RGB values of 236, 153, 255. It has a hue of 289°, 100% saturation, and 80% lightness in the HSL color space.
What is the RGB value of #EC99FF?
The RGB color code for #EC99FF is rgb(236, 153, 255). This means it contains 236 red, 153 green, and 255 blue in the RGB color model.
Is Lavender Magenta a warm or cool color?
Lavender Magenta (#EC99FF) is a cool color with a hue between 120-300° on the color wheel.
How do I use #EC99FF in CSS?
You can use #EC99FF in CSS with: background-color: #EC99FF; or color: #EC99FF; or as an RGB value: rgb(236, 153, 255). For print design, use CMYK: 7%, 40%, 0%, 0%.