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Medium Purple

#A37CFE

Medium Purple is a cool light color with the hex code #A37CFE. This vibrant hue can be represented as RGB 163, 124, 254 in digital design or CMYK 36%, 51%, 0%, 0% for print applications. Find matching Pantone color.

Medium Purple color values

HEX
#A37CFE
RGB
163, 124, 254
HSL
258°, 98%, 74%
CMYK
36, 51, 0, 0

About this color

Medium Purple sits at 258° on the color wheel with 98% saturation and 74% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 98%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The elevated lightness keeps it airy and open, well-suited to large surface areas without visual weight.

In digital environments, Medium Purple is rendered as rgb(163, 124, 254), where the blue channel is highest at 254, producing a strongly blue character. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Medium Purple translates to a CMYK breakdown of 36C 51M 0Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: 36% cyan, 51% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Medium Purple

CSS Variable

:root {
  --brand-primary: #A37CFE;
  --brand-primary-rgb: 163, 124, 254;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#A37CFE',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 36%
M: 51%
Y: 0%
K: 0%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(163, 124, 254)
rgba(163, 124, 254, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #A37CFE?
#A37CFE is Medium Purple, a cool light color with RGB values of 163, 124, 254. It has a hue of 258°, 98% saturation, and 74% lightness in the HSL color space.
What is the RGB value of #A37CFE?
The RGB color code for #A37CFE is rgb(163, 124, 254). This means it contains 163 red, 124 green, and 254 blue in the RGB color model.
Is Medium Purple a warm or cool color?
Medium Purple (#A37CFE) is a cool color with a hue between 120-300° on the color wheel.
How do I use #A37CFE in CSS?
You can use #A37CFE in CSS with: background-color: #A37CFE; or color: #A37CFE; or as an RGB value: rgb(163, 124, 254). For print design, use CMYK: 36%, 51%, 0%, 0%.