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Hit Pink

#FEA37C

Hit Pink is a warm light color with the hex code #FEA37C. This vibrant hue can be represented as RGB 254, 163, 124 in digital design or CMYK 0%, 36%, 51%, 0% for print applications. Find matching Pantone color.

Hit Pink color values

HEX
#FEA37C
RGB
254, 163, 124
HSL
18°, 98%, 74%
CMYK
0, 36, 51, 0

About this color

Hit Pink sits at 18° on the color wheel with 98% saturation and 74% lightness, placing it in the red segment of the spectrum. With saturation at 98%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The elevated lightness keeps it airy and open, well-suited to large surface areas without visual weight.

In digital environments, Hit Pink is rendered as rgb(254, 163, 124), where the red channel dominates at 254, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Hit Pink translates to a CMYK breakdown of 0C 36M 51Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: 36% magenta, 51% yellow. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Hit Pink

CSS Variable

:root {
  --brand-primary: #FEA37C;
  --brand-primary-rgb: 254, 163, 124;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#FEA37C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 36%
Y: 51%
K: 0%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(254, 163, 124)
rgba(254, 163, 124, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #FEA37C?
#FEA37C is Hit Pink, a warm light color with RGB values of 254, 163, 124. It has a hue of 18°, 98% saturation, and 74% lightness in the HSL color space.
What is the RGB value of #FEA37C?
The RGB color code for #FEA37C is rgb(254, 163, 124). This means it contains 254 red, 163 green, and 124 blue in the RGB color model.
Is Hit Pink a warm or cool color?
Hit Pink (#FEA37C) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #FEA37C in CSS?
You can use #FEA37C in CSS with: background-color: #FEA37C; or color: #FEA37C; or as an RGB value: rgb(254, 163, 124). For print design, use CMYK: 0%, 36%, 51%, 0%.