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Purple Heart

#A31FE0

Purple Heart is a cool medium color with the hex code #A31FE0. This vibrant hue can be represented as RGB 163, 31, 224 in digital design or CMYK 27%, 86%, 0%, 12% for print applications. Find matching Pantone color.

Purple Heart color values

HEX
#A31FE0
RGB
163, 31, 224
HSL
281°, 76%, 50%
CMYK
27, 86, 0, 12

About this color

Purple Heart sits at 281° on the color wheel with 76% saturation and 50% lightness, placing it in the blue-violet segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple Heart is rendered as rgb(163, 31, 224), where the blue channel is highest at 224, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple Heart translates to a CMYK breakdown of 27C 86M 0Y 12K. The low-to-moderate black value (12%) means the color's character in print comes primarily from its magenta ink content (86%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Purple Heart

CSS Variable

:root {
  --brand-primary: #A31FE0;
  --brand-primary-rgb: 163, 31, 224;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#A31FE0',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 27%
M: 86%
Y: 0%
K: 12%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(163, 31, 224)
rgba(163, 31, 224, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 281° on the color wheel

Frequently asked questions

What color is #A31FE0?
#A31FE0 is Purple Heart, a cool medium color with RGB values of 163, 31, 224. It has a hue of 281°, 76% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #A31FE0?
The RGB color code for #A31FE0 is rgb(163, 31, 224). This means it contains 163 red, 31 green, and 224 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#A31FE0) is a cool color with a hue between 120-300° on the color wheel.
How do I use #A31FE0 in CSS?
You can use #A31FE0 in CSS with: background-color: #A31FE0; or color: #A31FE0; or as an RGB value: rgb(163, 31, 224). For print design, use CMYK: 27%, 86%, 0%, 12%.