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Scarlet Gum

#410C5A

Scarlet Gum is a cool dark color with the hex code #410C5A. This vibrant hue can be represented as RGB 65, 12, 90 in digital design or CMYK 28%, 87%, 0%, 65% for print applications. Find matching Pantone color.

Scarlet Gum color values

HEX
#410C5A
RGB
65, 12, 90
HSL
281°, 76%, 20%
CMYK
28, 87, 0, 65

Shades & tints

Darker Lighter

About this color

Scarlet Gum sits at 281° on the color wheel with 76% saturation and 20% lightness, placing it in the blue-violet segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Scarlet Gum is rendered as rgb(65, 12, 90), where the blue channel is highest at 90, though it sits close to the other channels. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Scarlet Gum translates to a CMYK breakdown of 28C 87M 0Y 65K. A substantial black component (65%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Scarlet Gum

CSS Variable 

:root {
  --brand-primary: #410C5A;
  --brand-primary-rgb: 65, 12, 90;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#410C5A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 28%
M: 87%
Y: 0%
K: 65%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(65, 12, 90)
rgba(65, 12, 90, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 281° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram
Deezer logo
Deezer
Datadog logo
Datadog

Frequently asked questions

What color is #410C5A?
#410C5A is Scarlet Gum, a cool dark color with RGB values of 65, 12, 90. It has a hue of 281°, 76% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #410C5A?
The RGB color code for #410C5A is rgb(65, 12, 90). This means it contains 65 red, 12 green, and 90 blue in the RGB color model.
Is Scarlet Gum a warm or cool color?
Scarlet Gum (#410C5A) is a cool color with a hue between 120-300° on the color wheel.
How do I use #410C5A in CSS?
You can use #410C5A in CSS with: background-color: #410C5A; or color: #410C5A; or as an RGB value: rgb(65, 12, 90). For print design, use CMYK: 28%, 87%, 0%, 65%.

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