Driftwood is a
warm medium color with the hex code #97733F.
Also known as
"LV Brown"
by Louis Vuitton
.
This moderately saturated hue can be represented as RGB
151, 115, 63 in digital design or CMYK 0%, 24%, 58%, 41% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Driftwood
#97733F aka “LV Brown” by Louis Vuitton
Driftwood color values
- HEX
- #97733F
- RGB
- 151, 115, 63
- HSL
- 35°, 41%, 42%
- CMYK
- 0, 24, 58, 41
Shades & tints
Darker Lighter
About this color
Driftwood sits at 35° on the color wheel with 41% saturation and 42% lightness, placing it in the orange-red segment of the spectrum. The moderate 41% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Driftwood is rendered as rgb(151, 115, 63), where the red channel dominates at 151, giving the color a clear red cast. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.
For print, Driftwood translates to a CMYK breakdown of 0C 24M 58Y 41K. With a moderate key (41%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. In brand applications, this exact value is specified as LV Brown.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Driftwood
CSS Variable
:root {
--brand-primary: #97733F;
--brand-primary-rgb: 151, 115, 63;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#97733F',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 24%
Y: 58%
K: 41%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(151, 115, 63)
rgba(151, 115, 63, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Driftwood
1 brand uses this color in their identity
Brands using similar hue
24 brand s with colors near 35° on the color wheel
Frequently asked questions
What color is #97733F?
#97733F is Driftwood, a warm medium color with RGB values of 151, 115, 63. It has a hue of 35°, 41%
saturation, and 42% lightness in the HSL color
space.
What is the RGB value of #97733F?
The RGB color code for #97733F is rgb(151, 115, 63). This means it contains 151 red,
115 green, and 63 blue in the RGB color model.
Is Driftwood a warm or cool color?
Driftwood (#97733F) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #97733F in CSS?
You can use #97733F in CSS with:
background-color: #97733F; or color: #97733F; or as an RGB value: rgb(151, 115, 63). For print design, use CMYK: 0%, 24%, 58%, 41%.