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Amethyst

#964BB4

Amethyst is a cool medium color with the hex code #964BB4. This moderately saturated hue can be represented as RGB 150, 75, 180 in digital design or CMYK 17%, 58%, 0%, 29% for print applications. Find matching Pantone color.

Amethyst color values

HEX
#964BB4
RGB
150, 75, 180
HSL
283°, 41%, 50%
CMYK
17, 58, 0, 29

About this color

Amethyst sits at 283° on the color wheel with 41% saturation and 50% lightness, placing it in the blue-violet segment of the spectrum. The moderate 41% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Amethyst is rendered as rgb(150, 75, 180), where the blue channel is highest at 180, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Amethyst translates to a CMYK breakdown of 17C 58M 0Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Amethyst

CSS Variable

:root {
  --brand-primary: #964BB4;
  --brand-primary-rgb: 150, 75, 180;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#964BB4',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 17%
M: 58%
Y: 0%
K: 29%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(150, 75, 180)
rgba(150, 75, 180, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 283° on the color wheel

Frequently asked questions

What color is #964BB4?
#964BB4 is Amethyst, a cool medium color with RGB values of 150, 75, 180. It has a hue of 283°, 41% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #964BB4?
The RGB color code for #964BB4 is rgb(150, 75, 180). This means it contains 150 red, 75 green, and 180 blue in the RGB color model.
Is Amethyst a warm or cool color?
Amethyst (#964BB4) is a cool color with a hue between 120-300° on the color wheel.
How do I use #964BB4 in CSS?
You can use #964BB4 in CSS with: background-color: #964BB4; or color: #964BB4; or as an RGB value: rgb(150, 75, 180). For print design, use CMYK: 17%, 58%, 0%, 29%.