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Au Chico

#8C514F

Au Chico is a warm medium color with the hex code #8C514F. This muted hue can be represented as RGB 140, 81, 79 in digital design or CMYK 0%, 42%, 44%, 45% for print applications. Find matching Pantone color.

Au Chico color values

HEX
#8C514F
RGB
140, 81, 79
HSL
2°, 28%, 43%
CMYK
0, 42, 44, 45

Shades & tints

Darker Lighter

About this color

Au Chico sits at 2° on the color wheel with 28% saturation and 43% lightness, placing it in the red segment of the spectrum. Its restrained 28% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Au Chico is rendered as rgb(140, 81, 79), where the red channel dominates at 140, giving the color a clear red cast. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Au Chico translates to a CMYK breakdown of 0C 42M 44Y 45K. With a moderate key (45%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Au Chico

CSS Variable 

:root {
  --brand-primary: #8C514F;
  --brand-primary-rgb: 140, 81, 79;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#8C514F',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 42%
Y: 44%
K: 45%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(140, 81, 79)
rgba(140, 81, 79, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 2° on the color wheel

Chipotle logo
Chipotle
Adobe logo
Adobe
CNN logo
CNN
Ducati logo
Ducati

Frequently asked questions

What color is #8C514F?
#8C514F is Au Chico, a warm medium color with RGB values of 140, 81, 79. It has a hue of 2°, 28% saturation, and 43% lightness in the HSL color space.
What is the RGB value of #8C514F?
The RGB color code for #8C514F is rgb(140, 81, 79). This means it contains 140 red, 81 green, and 79 blue in the RGB color model.
Is Au Chico a warm or cool color?
Au Chico (#8C514F) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #8C514F in CSS?
You can use #8C514F in CSS with: background-color: #8C514F; or color: #8C514F; or as an RGB value: rgb(140, 81, 79). For print design, use CMYK: 0%, 42%, 44%, 45%.

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