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Au Chico

#874F53

Au Chico is a warm medium color with the hex code #874F53. This muted hue can be represented as RGB 135, 79, 83 in digital design or CMYK 0%, 41%, 39%, 47% for print applications. Find matching Pantone color.

Au Chico color values

HEX
#874F53
RGB
135, 79, 83
HSL
356°, 26%, 42%
CMYK
0, 41, 39, 47

Shades & tints

Darker Lighter

About this color

Au Chico sits at 356° on the color wheel with 26% saturation and 42% lightness, placing it in the magenta-red segment of the spectrum. Its restrained 26% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Au Chico is rendered as rgb(135, 79, 83), where the red channel dominates at 135, giving the color a clear red cast. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Au Chico translates to a CMYK breakdown of 0C 41M 39Y 47K. With a moderate key (47%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Au Chico

CSS Variable 

:root {
  --brand-primary: #874F53;
  --brand-primary-rgb: 135, 79, 83;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#874F53',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 41%
Y: 39%
K: 47%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(135, 79, 83)
rgba(135, 79, 83, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 356° on the color wheel

Huawei logo
Huawei
Monzo logo
Monzo
Netflix logo
Netflix
Pepsi logo
Pepsi

Frequently asked questions

What color is #874F53?
#874F53 is Au Chico, a warm medium color with RGB values of 135, 79, 83. It has a hue of 356°, 26% saturation, and 42% lightness in the HSL color space.
What is the RGB value of #874F53?
The RGB color code for #874F53 is rgb(135, 79, 83). This means it contains 135 red, 79 green, and 83 blue in the RGB color model.
Is Au Chico a warm or cool color?
Au Chico (#874F53) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #874F53 in CSS?
You can use #874F53 in CSS with: background-color: #874F53; or color: #874F53; or as an RGB value: rgb(135, 79, 83). For print design, use CMYK: 0%, 41%, 39%, 47%.

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