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Electric Violet

#7D2AE7 aka “Canva Purple” by Canva

Electric Violet is a cool medium color with the hex code #7D2AE7. Also known as "Canva Purple" by Canva . This vibrant hue can be represented as RGB 125, 42, 231 in digital design or CMYK 46%, 82%, 0%, 9% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Electric Violet color values

HEX
#7D2AE7
RGB
125, 42, 231
HSL
266°, 80%, 54%
CMYK
46, 82, 0, 9

About this color

Electric Violet sits at 266° on the color wheel with 80% saturation and 54% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 80%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Electric Violet is rendered as rgb(125, 42, 231), where the blue channel is highest at 231, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Electric Violet translates to a CMYK breakdown of 46C 82M 0Y 9K. The low-to-moderate black value (9%) means the color's character in print comes primarily from its magenta ink content (82%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Canva Purple.

How to use Electric Violet

CSS Variable

:root {
  --brand-primary: #7D2AE7;
  --brand-primary-rgb: 125, 42, 231;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#7D2AE7',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 46%
M: 82%
Y: 0%
K: 9%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(125, 42, 231)
rgba(125, 42, 231, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Electric Violet

1 brand uses this color in their identity

Brands using similar hue

10 brand s with colors near 266° on the color wheel

Frequently asked questions

What color is #7D2AE7?
#7D2AE7 is Electric Violet, a cool medium color with RGB values of 125, 42, 231. It has a hue of 266°, 80% saturation, and 54% lightness in the HSL color space.
What is the RGB value of #7D2AE7?
The RGB color code for #7D2AE7 is rgb(125, 42, 231). This means it contains 125 red, 42 green, and 231 blue in the RGB color model.
Is Electric Violet a warm or cool color?
Electric Violet (#7D2AE7) is a cool color with a hue between 120-300° on the color wheel.
How do I use #7D2AE7 in CSS?
You can use #7D2AE7 in CSS with: background-color: #7D2AE7; or color: #7D2AE7; or as an RGB value: rgb(125, 42, 231). For print design, use CMYK: 46%, 82%, 0%, 9%.