Medium Purple is a
cool light color with the hex code #AA75F0.
This vibrant hue can be represented as RGB
170, 117, 240 in digital design or CMYK 29%, 51%, 0%, 6% for print applications.
Find matching Pantone color.
Medium Purple
#AA75F0
Medium Purple color values
- HEX
- #AA75F0
- RGB
- 170, 117, 240
- HSL
- 266°, 80%, 70%
- CMYK
- 29, 51, 0, 6
Shades & tints
Darker Lighter
About this color
Medium Purple sits at 266° on the color wheel with 80% saturation and 70% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 80%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Medium Purple is rendered as rgb(170, 117, 240), where the blue channel is highest at 240, producing a strongly blue character. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.
For print, Medium Purple translates to a CMYK breakdown of 29C 51M 0Y 6K. The low-to-moderate black value (6%) means the color's character in print comes primarily from its magenta ink content (51%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Medium Purple
CSS Variable
:root {
--brand-primary: #AA75F0;
--brand-primary-rgb: 170, 117, 240;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#AA75F0',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 29%
M: 51%
Y: 0%
K: 6%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(170, 117, 240)
rgba(170, 117, 240, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #AA75F0?
#AA75F0 is Medium Purple, a cool light color with RGB values of 170, 117, 240. It has a hue of 266°, 80%
saturation, and 70% lightness in the HSL color
space.
What is the RGB value of #AA75F0?
The RGB color code for #AA75F0 is rgb(170, 117, 240). This means it contains 170 red,
117 green, and 240 blue in the RGB color model.
Is Medium Purple a warm or cool color?
Medium Purple (#AA75F0) is a cool color with a hue between 120-300° on the color wheel.
How do I use #AA75F0 in CSS?
You can use #AA75F0 in CSS with:
background-color: #AA75F0; or color: #AA75F0; or as an RGB value: rgb(170, 117, 240). For print design, use CMYK: 29%, 51%, 0%, 6%.