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Acapulco

#7BB7AD

Acapulco is a cool light color with the hex code #7BB7AD. This muted hue can be represented as RGB 123, 183, 173 in digital design or CMYK 33%, 0%, 5%, 28% for print applications. Find matching Pantone color.

Acapulco color values

HEX
#7BB7AD
RGB
123, 183, 173
HSL
170°, 29%, 60%
CMYK
33, 0, 5, 28

About this color

Acapulco sits at 170° on the color wheel with 29% saturation and 60% lightness, placing it in the cyan segment of the spectrum. Its restrained 29% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Acapulco is rendered as rgb(123, 183, 173), where the green channel leads at 183, with red and blue channels close behind. Muted saturation at high lightness is a classic formula for soft background fills, placeholder states, and secondary surface colors in light-mode interfaces.

For print, Acapulco translates to a CMYK breakdown of 33C 0M 5Y 28K. With a moderate key (28%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Acapulco

CSS Variable

:root {
  --brand-primary: #7BB7AD;
  --brand-primary-rgb: 123, 183, 173;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#7BB7AD',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 33%
M: 0%
Y: 5%
K: 28%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(123, 183, 173)
rgba(123, 183, 173, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #7BB7AD?
#7BB7AD is Acapulco, a cool light color with RGB values of 123, 183, 173. It has a hue of 170°, 29% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #7BB7AD?
The RGB color code for #7BB7AD is rgb(123, 183, 173). This means it contains 123 red, 183 green, and 173 blue in the RGB color model.
Is Acapulco a warm or cool color?
Acapulco (#7BB7AD) is a cool color with a hue between 120-300° on the color wheel.
How do I use #7BB7AD in CSS?
You can use #7BB7AD in CSS with: background-color: #7BB7AD; or color: #7BB7AD; or as an RGB value: rgb(123, 183, 173). For print design, use CMYK: 33%, 0%, 5%, 28%.