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Acapulco

#77BBAA

Acapulco is a cool light color with the hex code #77BBAA. This moderately saturated hue can be represented as RGB 119, 187, 170 in digital design or CMYK 36%, 0%, 9%, 27% for print applications. Find matching Pantone color.

Acapulco color values

HEX
#77BBAA
RGB
119, 187, 170
HSL
165°, 33%, 60%
CMYK
36, 0, 9, 27

About this color

Acapulco sits at 165° on the color wheel with 33% saturation and 60% lightness, placing it in the cyan segment of the spectrum. The moderate 33% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Acapulco is rendered as rgb(119, 187, 170), where the green channel leads at 187, with red and blue channels close behind. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Acapulco translates to a CMYK breakdown of 36C 0M 9Y 27K. With a moderate key (27%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Acapulco

CSS Variable

:root {
  --brand-primary: #77BBAA;
  --brand-primary-rgb: 119, 187, 170;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#77BBAA',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 36%
M: 0%
Y: 9%
K: 27%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(119, 187, 170)
rgba(119, 187, 170, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #77BBAA?
#77BBAA is Acapulco, a cool light color with RGB values of 119, 187, 170. It has a hue of 165°, 33% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #77BBAA?
The RGB color code for #77BBAA is rgb(119, 187, 170). This means it contains 119 red, 187 green, and 170 blue in the RGB color model.
Is Acapulco a warm or cool color?
Acapulco (#77BBAA) is a cool color with a hue between 120-300° on the color wheel.
How do I use #77BBAA in CSS?
You can use #77BBAA in CSS with: background-color: #77BBAA; or color: #77BBAA; or as an RGB value: rgb(119, 187, 170). For print design, use CMYK: 36%, 0%, 9%, 27%.