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Go Ben

#767656

Go Ben is a neutral medium color with the hex code #767656. This muted hue can be represented as RGB 118, 118, 86 in digital design or CMYK 0%, 0%, 27%, 54% for print applications. Find matching Pantone color.

Go Ben color values

HEX
#767656
RGB
118, 118, 86
HSL
60°, 16%, 40%
CMYK
0, 0, 27, 54

Shades & tints

Darker Lighter

About this color

Go Ben sits at 60° on the color wheel with 16% saturation and 40% lightness, placing it in the orange-yellow segment of the spectrum. Its restrained 16% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Go Ben is rendered as rgb(118, 118, 86), where the red channel dominates at 118, though the other channels keep the hue balanced. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Go Ben translates to a CMYK breakdown of 0C 0M 27Y 54K. A substantial black component (54%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Go Ben

CSS Variable 

:root {
  --brand-primary: #767656;
  --brand-primary-rgb: 118, 118, 86;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#767656',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 0%
Y: 27%
K: 54%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(118, 118, 86)
rgba(118, 118, 86, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 60° on the color wheel

Snapchat logo
Snapchat
Ferrari logo
Ferrari
The Guardian logo
The Guardian
Best Buy logo
Best Buy

Frequently asked questions

What color is #767656?
#767656 is Go Ben, a neutral medium color with RGB values of 118, 118, 86. It has a hue of 60°, 16% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #767656?
The RGB color code for #767656 is rgb(118, 118, 86). This means it contains 118 red, 118 green, and 86 blue in the RGB color model.
Is Go Ben a warm or cool color?
Go Ben (#767656) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #767656 in CSS?
You can use #767656 in CSS with: background-color: #767656; or color: #767656; or as an RGB value: rgb(118, 118, 86). For print design, use CMYK: 0%, 0%, 27%, 54%.

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