Purple Heart

Q: How do I use #7329BC in CSS?

You can use #7329BC in CSS with: background-color: #7329BC; or color: #7329BC; or as an RGB value: rgb(115, 41, 188). For print design, use CMYK: 39%, 78%, 0%, 26%.

#7329BC

Purple Heart is a cool medium color with the hex code #7329BC. This vibrant hue can be represented as RGB 115, 41, 188 in digital design or CMYK 39%, 78%, 0%, 26% for print applications. Find matching Pantone color.

Purple Heart color values

HEX: #7329BC
RGB: 115, 41, 188
HSL: 270°, 64%, 45%
CMYK: 39, 78, 0, 26

Shades & tints

Darker Lighter

About this color

Purple Heart sits at 270° on the color wheel with 64% saturation and 45% lightness, placing it in the blue-violet segment of the spectrum. At 64% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple Heart is rendered as rgb(115, 41, 188), where the blue channel is highest at 188, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple Heart translates to a CMYK breakdown of 39C 78M 0Y 26K. With a moderate key (26%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Purple Heart

CSS Variable

:root {
  --brand-primary: #7329BC;
  --brand-primary-rgb: 115, 41, 188;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#7329BC',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 39%
M: 78%
Y: 0%
K: 26%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(115, 41, 188)
rgba(115, 41, 188, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 270° on the color wheel

Frequently asked questions

What color is #7329BC?

#7329BC is Purple Heart, a cool medium color with RGB values of 115, 41, 188. It has a hue of 270°, 64% saturation, and 45% lightness in the HSL color space.

What is the RGB value of #7329BC?

The RGB color code for #7329BC is rgb(115, 41, 188). This means it contains 115 red, 41 green, and 188 blue in the RGB color model.

Is Purple Heart a warm or cool color?

Purple Heart (#7329BC) is a cool color with a hue between 120-300° on the color wheel.

How do I use #7329BC in CSS?

You can use #7329BC in CSS with: background-color: #7329BC; or color: #7329BC; or as an RGB value: rgb(115, 41, 188). For print design, use CMYK: 39%, 78%, 0%, 26%.