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Lima

#73BC29

Lima is a neutral medium color with the hex code #73BC29. This vibrant hue can be represented as RGB 115, 188, 41 in digital design or CMYK 39%, 0%, 78%, 26% for print applications. Find matching Pantone color.

Lima color values

HEX
#73BC29
RGB
115, 188, 41
HSL
90°, 64%, 45%
CMYK
39, 0, 78, 26

Shades & tints

Darker Lighter

About this color

Lima sits at 90° on the color wheel with 64% saturation and 45% lightness, placing it in the green segment of the spectrum. At 64% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Lima is rendered as rgb(115, 188, 41), where the green channel leads at 188, producing a distinctly green-dominant tone. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Lima translates to a CMYK breakdown of 39C 0M 78Y 26K. With a moderate key (26%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Lima

CSS Variable 

:root {
  --brand-primary: #73BC29;
  --brand-primary-rgb: 115, 188, 41;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#73BC29',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 39%
M: 0%
Y: 78%
K: 26%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(115, 188, 41)
rgba(115, 188, 41, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 90° on the color wheel

Wise logo
Wise
NVIDIA logo
NVIDIA
Shopify logo
Shopify
Microsoft logo
Microsoft

Frequently asked questions

What color is #73BC29?
#73BC29 is Lima, a neutral medium color with RGB values of 115, 188, 41. It has a hue of 90°, 64% saturation, and 45% lightness in the HSL color space.
What is the RGB value of #73BC29?
The RGB color code for #73BC29 is rgb(115, 188, 41). This means it contains 115 red, 188 green, and 41 blue in the RGB color model.
Is Lima a warm or cool color?
Lima (#73BC29) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #73BC29 in CSS?
You can use #73BC29 in CSS with: background-color: #73BC29; or color: #73BC29; or as an RGB value: rgb(115, 188, 41). For print design, use CMYK: 39%, 0%, 78%, 26%.

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