Lotus

Q: How do I use #73262D in CSS?

You can use #73262D in CSS with: background-color: #73262D; or color: #73262D; or as an RGB value: rgb(115, 38, 45). For print design, use CMYK: 0%, 67%, 61%, 55%.

#73262D

Lotus is a warm dark color with the hex code #73262D. This moderately saturated hue can be represented as RGB 115, 38, 45 in digital design or CMYK 0%, 67%, 61%, 55% for print applications. Find matching Pantone color.

Lotus color values

HEX: #73262D
RGB: 115, 38, 45
HSL: 355°, 50%, 30%
CMYK: 0, 67, 61, 55

Shades & tints

Darker Lighter

About this color

Lotus sits at 355° on the color wheel with 50% saturation and 30% lightness, placing it in the magenta-red segment of the spectrum. The moderate 50% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Lotus is rendered as rgb(115, 38, 45), where the red channel dominates at 115, creating a strongly red-skewed appearance. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Lotus translates to a CMYK breakdown of 0C 67M 61Y 55K. A substantial black component (55%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Lotus

CSS Variable

:root {
  --brand-primary: #73262D;
  --brand-primary-rgb: 115, 38, 45;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#73262D',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 67%
Y: 61%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(115, 38, 45)
rgba(115, 38, 45, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 355° on the color wheel

Frequently asked questions

What color is #73262D?

#73262D is Lotus, a warm dark color with RGB values of 115, 38, 45. It has a hue of 355°, 50% saturation, and 30% lightness in the HSL color space.

What is the RGB value of #73262D?

The RGB color code for #73262D is rgb(115, 38, 45). This means it contains 115 red, 38 green, and 45 blue in the RGB color model.

Is Lotus a warm or cool color?

Lotus (#73262D) is a warm color with a hue between 0-60° or 300-360° on the color wheel.

How do I use #73262D in CSS?

You can use #73262D in CSS with: background-color: #73262D; or color: #73262D; or as an RGB value: rgb(115, 38, 45). For print design, use CMYK: 0%, 67%, 61%, 55%.