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Persian Plum

#73262A

Persian Plum is a warm dark color with the hex code #73262A. This moderately saturated hue can be represented as RGB 115, 38, 42 in digital design or CMYK 0%, 67%, 63%, 55% for print applications. Find matching Pantone color.

Persian Plum color values

HEX
#73262A
RGB
115, 38, 42
HSL
357°, 50%, 30%
CMYK
0, 67, 63, 55

About this color

Persian Plum sits at 357° on the color wheel with 50% saturation and 30% lightness, placing it in the magenta-red segment of the spectrum. The moderate 50% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Persian Plum is rendered as rgb(115, 38, 42), where the red channel dominates at 115, creating a strongly red-skewed appearance. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Persian Plum translates to a CMYK breakdown of 0C 67M 63Y 55K. A substantial black component (55%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Persian Plum

CSS Variable

:root {
  --brand-primary: #73262A;
  --brand-primary-rgb: 115, 38, 42;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#73262A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 67%
Y: 63%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(115, 38, 42)
rgba(115, 38, 42, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #73262A?
#73262A is Persian Plum, a warm dark color with RGB values of 115, 38, 42. It has a hue of 357°, 50% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #73262A?
The RGB color code for #73262A is rgb(115, 38, 42). This means it contains 115 red, 38 green, and 42 blue in the RGB color model.
Is Persian Plum a warm or cool color?
Persian Plum (#73262A) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #73262A in CSS?
You can use #73262A in CSS with: background-color: #73262A; or color: #73262A; or as an RGB value: rgb(115, 38, 42). For print design, use CMYK: 0%, 67%, 63%, 55%.