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West Coast

#5A4D0C

West Coast is a warm dark color with the hex code #5A4D0C. This vibrant hue can be represented as RGB 90, 77, 12 in digital design or CMYK 0%, 14%, 87%, 65% for print applications. Find matching Pantone color.

West Coast color values

HEX
#5A4D0C
RGB
90, 77, 12
HSL
50°, 76%, 20%
CMYK
0, 14, 87, 65

Shades & tints

Darker Lighter

About this color

West Coast sits at 50° on the color wheel with 76% saturation and 20% lightness, placing it in the orange-yellow segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, West Coast is rendered as rgb(90, 77, 12), where the red channel dominates at 90, though the other channels keep the hue balanced. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, West Coast translates to a CMYK breakdown of 0C 14M 87Y 65K. A substantial black component (65%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use West Coast

CSS Variable 

:root {
  --brand-primary: #5A4D0C;
  --brand-primary-rgb: 90, 77, 12;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#5A4D0C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 14%
Y: 87%
K: 65%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(90, 77, 12)
rgba(90, 77, 12, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 50° on the color wheel

Red Bull logo
Red Bull
Versace logo
Versace
National Geographic logo
National Geographic
Best Buy logo
Best Buy

Frequently asked questions

What color is #5A4D0C?
#5A4D0C is West Coast, a warm dark color with RGB values of 90, 77, 12. It has a hue of 50°, 76% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #5A4D0C?
The RGB color code for #5A4D0C is rgb(90, 77, 12). This means it contains 90 red, 77 green, and 12 blue in the RGB color model.
Is West Coast a warm or cool color?
West Coast (#5A4D0C) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #5A4D0C in CSS?
You can use #5A4D0C in CSS with: background-color: #5A4D0C; or color: #5A4D0C; or as an RGB value: rgb(90, 77, 12). For print design, use CMYK: 0%, 14%, 87%, 65%.

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