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Sahara

#B49A18

Sahara is a warm medium color with the hex code #B49A18. This vibrant hue can be represented as RGB 180, 154, 24 in digital design or CMYK 0%, 14%, 87%, 29% for print applications. Find matching Pantone color.

Sahara color values

HEX
#B49A18
RGB
180, 154, 24
HSL
50°, 76%, 40%
CMYK
0, 14, 87, 29

Shades & tints

Darker Lighter

About this color

Sahara sits at 50° on the color wheel with 76% saturation and 40% lightness, placing it in the orange-yellow segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Sahara is rendered as rgb(180, 154, 24), where the red channel dominates at 180, giving the color a clear red cast. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Sahara translates to a CMYK breakdown of 0C 14M 87Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Sahara

CSS Variable 

:root {
  --brand-primary: #B49A18;
  --brand-primary-rgb: 180, 154, 24;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#B49A18',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 14%
Y: 87%
K: 29%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(180, 154, 24)
rgba(180, 154, 24, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 50° on the color wheel

Red Bull logo
Red Bull
Versace logo
Versace
National Geographic logo
National Geographic
Best Buy logo
Best Buy

Frequently asked questions

What color is #B49A18?
#B49A18 is Sahara, a warm medium color with RGB values of 180, 154, 24. It has a hue of 50°, 76% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #B49A18?
The RGB color code for #B49A18 is rgb(180, 154, 24). This means it contains 180 red, 154 green, and 24 blue in the RGB color model.
Is Sahara a warm or cool color?
Sahara (#B49A18) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #B49A18 in CSS?
You can use #B49A18 in CSS with: background-color: #B49A18; or color: #B49A18; or as an RGB value: rgb(180, 154, 24). For print design, use CMYK: 0%, 14%, 87%, 29%.

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