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Cobalt

#4D408C

Cobalt is a cool medium color with the hex code #4D408C. This moderately saturated hue can be represented as RGB 77, 64, 140 in digital design or CMYK 45%, 54%, 0%, 45% for print applications. Find matching Pantone color.

Cobalt Color Values

HEX
#4D408C
RGB
77, 64, 140
HSL
250°, 37%, 40%
CMYK
45, 54, 0, 45

About this color

Cobalt sits at 250° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 37% saturation and 40% lightness, this moderately saturated medium hue balances visibility with restraint.

In digital design, cool colors like Cobalt work well for backgrounds, navigation, and establishing trust. Medium-toned colors offer versatility across both light and dark design themes.

When using Cobalt in print, the CMYK breakdown of 45%, 54%, 0%, 45% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Cobalt

CSS Variable

:root {
  --brand-primary: #4D408C;
  --brand-primary-rgb: 77, 64, 140;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#4D408C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 45%
M: 54%
Y: 0%
K: 45%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(77, 64, 140)
rgba(77, 64, 140, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

10 brand s with colors near 250° on the color wheel

Frequently Asked Questions

What color is #4D408C?
#4D408C is Cobalt, a cool medium color with RGB values of 77, 64, 140. It has a hue of 250°, 37% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #4D408C?
The RGB color code for #4D408C is rgb(77, 64, 140). This means it contains 77 red, 64 green, and 140 blue in the RGB color model.
Is Cobalt a warm or cool color?
Cobalt (#4D408C) is a cool color with a hue between 120-300° on the color wheel.
How do I use #4D408C in CSS?
You can use #4D408C in CSS with: background-color: #4D408C; or color: #4D408C; or as an RGB value: rgb(77, 64, 140). For print design, use CMYK: 45%, 54%, 0%, 45%.