Plum

Q: How do I use #73408C in CSS?

You can use #73408C in CSS with: background-color: #73408C; or color: #73408C; or as an RGB value: rgb(115, 64, 140). For print design, use CMYK: 18%, 54%, 0%, 45%.

#73408C

Plum is a cool medium color with the hex code #73408C. This moderately saturated hue can be represented as RGB 115, 64, 140 in digital design or CMYK 18%, 54%, 0%, 45% for print applications. Find matching Pantone color.

Plum Color Values

HEX: #73408C
RGB: 115, 64, 140
HSL: 280°, 37%, 40%
CMYK: 18, 54, 0, 45

Shades & Tints

Darker Lighter

About this color

Plum sits at 280° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 37% saturation and 40% lightness, this moderately saturated medium hue balances visibility with restraint.

In digital design, cool colors like Plum work well for backgrounds, navigation, and establishing trust. Medium-toned colors offer versatility across both light and dark design themes.

When using Plum in print, the CMYK breakdown of 18%, 54%, 0%, 45% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable

:root {
  --brand-primary: #73408C;
  --brand-primary-rgb: 115, 64, 140;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#73408C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 18%
M: 54%
Y: 0%
K: 45%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(115, 64, 140)
rgba(115, 64, 140, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

4 brand s with colors near 280° on the color wheel

Frequently Asked Questions

What color is #73408C?

#73408C is Plum, a cool medium color with RGB values of 115, 64, 140. It has a hue of 280°, 37% saturation, and 40% lightness in the HSL color space.

What is the RGB value of #73408C?

The RGB color code for #73408C is rgb(115, 64, 140). This means it contains 115 red, 64 green, and 140 blue in the RGB color model.

Is Plum a warm or cool color?

Plum (#73408C) is a cool color with a hue between 120-300° on the color wheel.

How do I use #73408C in CSS?

You can use #73408C in CSS with: background-color: #73408C; or color: #73408C; or as an RGB value: rgb(115, 64, 140). For print design, use CMYK: 18%, 54%, 0%, 45%.