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Amazon

#488464

Amazon is a cool medium color with the hex code #488464. This muted hue can be represented as RGB 72, 132, 100 in digital design or CMYK 45%, 0%, 24%, 48% for print applications. Find matching Pantone color.

Amazon color values

HEX
#488464
RGB
72, 132, 100
HSL
148°, 29%, 40%
CMYK
45, 0, 24, 48

Shades & tints

Darker Lighter

About this color

Amazon sits at 148° on the color wheel with 29% saturation and 40% lightness, placing it in the green segment of the spectrum. Its restrained 29% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Amazon is rendered as rgb(72, 132, 100), where the green channel leads at 132, pulling the color toward the green-yellow axis. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Amazon translates to a CMYK breakdown of 45C 0M 24Y 48K. With a moderate key (48%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Amazon

CSS Variable 

:root {
  --brand-primary: #488464;
  --brand-primary-rgb: 72, 132, 100;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#488464',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 45%
M: 0%
Y: 24%
K: 48%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(72, 132, 100)
rgba(72, 132, 100, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

13 brand s with colors near 148° on the color wheel

Naver logo
Naver
Hulu logo
Hulu
MongoDB logo
MongoDB
Adyen logo
Adyen

Frequently asked questions

What color is #488464?
#488464 is Amazon, a cool medium color with RGB values of 72, 132, 100. It has a hue of 148°, 29% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #488464?
The RGB color code for #488464 is rgb(72, 132, 100). This means it contains 72 red, 132 green, and 100 blue in the RGB color model.
Is Amazon a warm or cool color?
Amazon (#488464) is a cool color with a hue between 120-300° on the color wheel.
How do I use #488464 in CSS?
You can use #488464 in CSS with: background-color: #488464; or color: #488464; or as an RGB value: rgb(72, 132, 100). For print design, use CMYK: 45%, 0%, 24%, 48%.

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