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Amazon

#428A67

Amazon is a cool medium color with the hex code #428A67. This moderately saturated hue can be represented as RGB 66, 138, 103 in digital design or CMYK 52%, 0%, 25%, 46% for print applications. Find matching Pantone color.

Amazon color values

HEX
#428A67
RGB
66, 138, 103
HSL
151°, 35%, 40%
CMYK
52, 0, 25, 46

Shades & tints

Darker Lighter

About this color

Amazon sits at 151° on the color wheel with 35% saturation and 40% lightness, placing it in the cyan segment of the spectrum. The moderate 35% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Amazon is rendered as rgb(66, 138, 103), where the green channel leads at 138, pulling the color toward the green-yellow axis. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Amazon translates to a CMYK breakdown of 52C 0M 25Y 46K. With a moderate key (46%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Amazon

CSS Variable 

:root {
  --brand-primary: #428A67;
  --brand-primary-rgb: 66, 138, 103;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#428A67',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 52%
M: 0%
Y: 25%
K: 46%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(66, 138, 103)
rgba(66, 138, 103, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

15 brand s with colors near 151° on the color wheel

Chime logo
Chime
Hulu logo
Hulu
Naver logo
Naver
Slack logo
Slack

Frequently asked questions

What color is #428A67?
#428A67 is Amazon, a cool medium color with RGB values of 66, 138, 103. It has a hue of 151°, 35% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #428A67?
The RGB color code for #428A67 is rgb(66, 138, 103). This means it contains 66 red, 138 green, and 103 blue in the RGB color model.
Is Amazon a warm or cool color?
Amazon (#428A67) is a cool color with a hue between 120-300° on the color wheel.
How do I use #428A67 in CSS?
You can use #428A67 in CSS with: background-color: #428A67; or color: #428A67; or as an RGB value: rgb(66, 138, 103). For print design, use CMYK: 52%, 0%, 25%, 46%.

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