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Indigo

#3B6DC4

Indigo is a cool medium color with the hex code #3B6DC4. This moderately saturated hue can be represented as RGB 59, 109, 196 in digital design or CMYK 70%, 44%, 0%, 23% for print applications. Find matching Pantone color.

Indigo color values

HEX
#3B6DC4
RGB
59, 109, 196
HSL
218°, 54%, 50%
CMYK
70, 44, 0, 23

Shades & tints

Darker Lighter

About this color

Indigo sits at 218° on the color wheel with 54% saturation and 50% lightness, placing it in the blue segment of the spectrum. The moderate 54% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Indigo is rendered as rgb(59, 109, 196), where the blue channel is highest at 196, producing a strongly blue character. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Indigo translates to a CMYK breakdown of 70C 44M 0Y 23K. The low-to-moderate black value (23%) means the color's character in print comes primarily from its cyan ink content (70%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Indigo

CSS Variable 

:root {
  --brand-primary: #3B6DC4;
  --brand-primary-rgb: 59, 109, 196;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#3B6DC4',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 70%
M: 44%
Y: 0%
K: 23%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(59, 109, 196)
rgba(59, 109, 196, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 218° on the color wheel

Best Buy logo
Best Buy
Max logo
Max
Paramount+ logo
Paramount+
Dropbox logo
Dropbox

Frequently asked questions

What color is #3B6DC4?
#3B6DC4 is Indigo, a cool medium color with RGB values of 59, 109, 196. It has a hue of 218°, 54% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #3B6DC4?
The RGB color code for #3B6DC4 is rgb(59, 109, 196). This means it contains 59 red, 109 green, and 196 blue in the RGB color model.
Is Indigo a warm or cool color?
Indigo (#3B6DC4) is a cool color with a hue between 120-300° on the color wheel.
How do I use #3B6DC4 in CSS?
You can use #3B6DC4 in CSS with: background-color: #3B6DC4; or color: #3B6DC4; or as an RGB value: rgb(59, 109, 196). For print design, use CMYK: 70%, 44%, 0%, 23%.

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