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Mojo

#C44D3B

Mojo is a warm medium color with the hex code #C44D3B. This moderately saturated hue can be represented as RGB 196, 77, 59 in digital design or CMYK 0%, 61%, 70%, 23% for print applications. Find matching Pantone color.

Mojo color values

HEX
#C44D3B
RGB
196, 77, 59
HSL
8°, 54%, 50%
CMYK
0, 61, 70, 23

About this color

Mojo sits at 8° on the color wheel with 54% saturation and 50% lightness, placing it in the red segment of the spectrum. The moderate 54% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Mojo is rendered as rgb(196, 77, 59), where the red channel dominates at 196, creating a strongly red-skewed appearance. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Mojo translates to a CMYK breakdown of 0C 61M 70Y 23K. The low-to-moderate black value (23%) means the color's character in print comes primarily from its yellow ink content (70%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Mojo

CSS Variable

:root {
  --brand-primary: #C44D3B;
  --brand-primary-rgb: 196, 77, 59;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#C44D3B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 61%
Y: 70%
K: 23%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(196, 77, 59)
rgba(196, 77, 59, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #C44D3B?
#C44D3B is Mojo, a warm medium color with RGB values of 196, 77, 59. It has a hue of 8°, 54% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #C44D3B?
The RGB color code for #C44D3B is rgb(196, 77, 59). This means it contains 196 red, 77 green, and 59 blue in the RGB color model.
Is Mojo a warm or cool color?
Mojo (#C44D3B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #C44D3B in CSS?
You can use #C44D3B in CSS with: background-color: #C44D3B; or color: #C44D3B; or as an RGB value: rgb(196, 77, 59). For print design, use CMYK: 0%, 61%, 70%, 23%.