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William

#306869

William is a cool dark color with the hex code #306869. This moderately saturated hue can be represented as RGB 48, 104, 105 in digital design or CMYK 54%, 1%, 0%, 59% for print applications. Find matching Pantone color.

William color values

HEX
#306869
RGB
48, 104, 105
HSL
181°, 37%, 30%
CMYK
54, 1, 0, 59

About this color

William sits at 181° on the color wheel with 37% saturation and 30% lightness, placing it in the cyan segment of the spectrum. The moderate 37% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, William is rendered as rgb(48, 104, 105), where the blue channel is highest at 105, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, William translates to a CMYK breakdown of 54C 1M 0Y 59K. A substantial black component (59%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use William

CSS Variable

:root {
  --brand-primary: #306869;
  --brand-primary-rgb: 48, 104, 105;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#306869',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 54%
M: 1%
Y: 0%
K: 59%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(48, 104, 105)
rgba(48, 104, 105, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #306869?
#306869 is William, a cool dark color with RGB values of 48, 104, 105. It has a hue of 181°, 37% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #306869?
The RGB color code for #306869 is rgb(48, 104, 105). This means it contains 48 red, 104 green, and 105 blue in the RGB color model.
Is William a warm or cool color?
William (#306869) is a cool color with a hue between 120-300° on the color wheel.
How do I use #306869 in CSS?
You can use #306869 in CSS with: background-color: #306869; or color: #306869; or as an RGB value: rgb(48, 104, 105). For print design, use CMYK: 54%, 1%, 0%, 59%.