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Bossanova

#693068

Bossanova is a warm dark color with the hex code #693068. This moderately saturated hue can be represented as RGB 105, 48, 104 in digital design or CMYK 0%, 54%, 1%, 59% for print applications. Find matching Pantone color.

Bossanova color values

HEX
#693068
RGB
105, 48, 104
HSL
301°, 37%, 30%
CMYK
0, 54, 1, 59

About this color

Bossanova sits at 301° on the color wheel with 37% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 37% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Bossanova is rendered as rgb(105, 48, 104), where the red channel dominates at 105, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Bossanova translates to a CMYK breakdown of 0C 54M 1Y 59K. A substantial black component (59%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Bossanova

CSS Variable

:root {
  --brand-primary: #693068;
  --brand-primary-rgb: 105, 48, 104;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#693068',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 54%
Y: 1%
K: 59%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(105, 48, 104)
rgba(105, 48, 104, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 301° on the color wheel

Frequently asked questions

What color is #693068?
#693068 is Bossanova, a warm dark color with RGB values of 105, 48, 104. It has a hue of 301°, 37% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #693068?
The RGB color code for #693068 is rgb(105, 48, 104). This means it contains 105 red, 48 green, and 104 blue in the RGB color model.
Is Bossanova a warm or cool color?
Bossanova (#693068) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #693068 in CSS?
You can use #693068 in CSS with: background-color: #693068; or color: #693068; or as an RGB value: rgb(105, 48, 104). For print design, use CMYK: 0%, 54%, 1%, 59%.