Amazon

Q: How do I use #277253 in CSS?

You can use #277253 in CSS with: background-color: #277253; or color: #277253; or as an RGB value: rgb(39, 114, 83). For print design, use CMYK: 66%, 0%, 27%, 55%.

#277253

Amazon is a cool dark color with the hex code #277253. This moderately saturated hue can be represented as RGB 39, 114, 83 in digital design or CMYK 66%, 0%, 27%, 55% for print applications. Find matching Pantone color.

Amazon color values

HEX: #277253
RGB: 39, 114, 83
HSL: 155°, 49%, 30%
CMYK: 66, 0, 27, 55

Shades & tints

Darker Lighter

About this color

Amazon sits at 155° on the color wheel with 49% saturation and 30% lightness, placing it in the cyan segment of the spectrum. The moderate 49% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Amazon is rendered as rgb(39, 114, 83), where the green channel leads at 114, pulling the color toward the green-yellow axis. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Amazon translates to a CMYK breakdown of 66C 0M 27Y 55K. A substantial black component (55%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Amazon

CSS Variable

:root {
  --brand-primary: #277253;
  --brand-primary-rgb: 39, 114, 83;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#277253',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 66%
M: 0%
Y: 27%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(39, 114, 83)
rgba(39, 114, 83, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

19 brand s with colors near 155° on the color wheel

Frequently asked questions

What color is #277253?

#277253 is Amazon, a cool dark color with RGB values of 39, 114, 83. It has a hue of 155°, 49% saturation, and 30% lightness in the HSL color space.

What is the RGB value of #277253?

The RGB color code for #277253 is rgb(39, 114, 83). This means it contains 39 red, 114 green, and 83 blue in the RGB color model.

Is Amazon a warm or cool color?

Amazon (#277253) is a cool color with a hue between 120-300° on the color wheel.

How do I use #277253 in CSS?

You can use #277253 in CSS with: background-color: #277253; or color: #277253; or as an RGB value: rgb(39, 114, 83). For print design, use CMYK: 66%, 0%, 27%, 55%.