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East Bay

#264273

East Bay is a cool dark color with the hex code #264273. This moderately saturated hue can be represented as RGB 38, 66, 115 in digital design or CMYK 67%, 43%, 0%, 55% for print applications. Find matching Pantone color.

East Bay color values

HEX
#264273
RGB
38, 66, 115
HSL
218°, 50%, 30%
CMYK
67, 43, 0, 55

Shades & tints

Darker Lighter

About this color

East Bay sits at 218° on the color wheel with 50% saturation and 30% lightness, placing it in the blue segment of the spectrum. The moderate 50% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, East Bay is rendered as rgb(38, 66, 115), where the blue channel is highest at 115, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, East Bay translates to a CMYK breakdown of 67C 43M 0Y 55K. A substantial black component (55%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use East Bay

CSS Variable 

:root {
  --brand-primary: #264273;
  --brand-primary-rgb: 38, 66, 115;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#264273',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 67%
M: 43%
Y: 0%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(38, 66, 115)
rgba(38, 66, 115, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 218° on the color wheel

Best Buy logo
Best Buy
Max logo
Max
Paramount+ logo
Paramount+
Dropbox logo
Dropbox

Frequently asked questions

What color is #264273?
#264273 is East Bay, a cool dark color with RGB values of 38, 66, 115. It has a hue of 218°, 50% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #264273?
The RGB color code for #264273 is rgb(38, 66, 115). This means it contains 38 red, 66 green, and 115 blue in the RGB color model.
Is East Bay a warm or cool color?
East Bay (#264273) is a cool color with a hue between 120-300° on the color wheel.
How do I use #264273 in CSS?
You can use #264273 in CSS with: background-color: #264273; or color: #264273; or as an RGB value: rgb(38, 66, 115). For print design, use CMYK: 67%, 43%, 0%, 55%.

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