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West Coast

#735726

West Coast is a warm dark color with the hex code #735726. This moderately saturated hue can be represented as RGB 115, 87, 38 in digital design or CMYK 0%, 24%, 67%, 55% for print applications. Find matching Pantone color.

West Coast color values

HEX
#735726
RGB
115, 87, 38
HSL
38°, 50%, 30%
CMYK
0, 24, 67, 55

About this color

West Coast sits at 38° on the color wheel with 50% saturation and 30% lightness, placing it in the orange-red segment of the spectrum. The moderate 50% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, West Coast is rendered as rgb(115, 87, 38), where the red channel dominates at 115, giving the color a clear red cast. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, West Coast translates to a CMYK breakdown of 0C 24M 67Y 55K. A substantial black component (55%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use West Coast

CSS Variable

:root {
  --brand-primary: #735726;
  --brand-primary-rgb: 115, 87, 38;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#735726',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 24%
Y: 67%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(115, 87, 38)
rgba(115, 87, 38, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #735726?
#735726 is West Coast, a warm dark color with RGB values of 115, 87, 38. It has a hue of 38°, 50% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #735726?
The RGB color code for #735726 is rgb(115, 87, 38). This means it contains 115 red, 87 green, and 38 blue in the RGB color model.
Is West Coast a warm or cool color?
West Coast (#735726) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #735726 in CSS?
You can use #735726 in CSS with: background-color: #735726; or color: #735726; or as an RGB value: rgb(115, 87, 38). For print design, use CMYK: 0%, 24%, 67%, 55%.