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Amazon

#25744F

Amazon is a cool dark color with the hex code #25744F. This moderately saturated hue can be represented as RGB 37, 116, 79 in digital design or CMYK 68%, 0%, 32%, 55% for print applications. Find matching Pantone color.

Amazon color values

HEX
#25744F
RGB
37, 116, 79
HSL
152°, 52%, 30%
CMYK
68, 0, 32, 55

About this color

Amazon sits at 152° on the color wheel with 52% saturation and 30% lightness, placing it in the cyan segment of the spectrum. The moderate 52% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Amazon is rendered as rgb(37, 116, 79), where the green channel leads at 116, pulling the color toward the green-yellow axis. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Amazon translates to a CMYK breakdown of 68C 0M 32Y 55K. A substantial black component (55%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Amazon

CSS Variable

:root {
  --brand-primary: #25744F;
  --brand-primary-rgb: 37, 116, 79;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#25744F',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 68%
M: 0%
Y: 32%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(37, 116, 79)
rgba(37, 116, 79, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #25744F?
#25744F is Amazon, a cool dark color with RGB values of 37, 116, 79. It has a hue of 152°, 52% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #25744F?
The RGB color code for #25744F is rgb(37, 116, 79). This means it contains 37 red, 116 green, and 79 blue in the RGB color model.
Is Amazon a warm or cool color?
Amazon (#25744F) is a cool color with a hue between 120-300° on the color wheel.
How do I use #25744F in CSS?
You can use #25744F in CSS with: background-color: #25744F; or color: #25744F; or as an RGB value: rgb(37, 116, 79). For print design, use CMYK: 68%, 0%, 32%, 55%.