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Rich Black

#170D1C

Rich Black is a cool dark color with the hex code #170D1C. This moderately saturated hue can be represented as RGB 23, 13, 28 in digital design or CMYK 18%, 54%, 0%, 89% for print applications. Find matching Pantone color.

Rich Black Color Values

HEX
#170D1C
RGB
23, 13, 28
HSL
280°, 37%, 8%
CMYK
18, 54, 0, 89

About this color

Rich Black sits at 280° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 37% saturation and 8% lightness, this moderately saturated dark hue balances visibility with restraint.

In digital design, cool colors like Rich Black work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Rich Black in print, the CMYK breakdown of 18%, 54%, 0%, 89% ensures accurate color reproduction. The high black component suggests this color will print deep and rich, though screen appearance may vary from print output.

How to use Rich Black

CSS Variable

:root {
  --brand-primary: #170D1C;
  --brand-primary-rgb: 23, 13, 28;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#170D1C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 18%
M: 54%
Y: 0%
K: 89%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(23, 13, 28)
rgba(23, 13, 28, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

4 brand s with colors near 280° on the color wheel

Frequently Asked Questions

What color is #170D1C?
#170D1C is Rich Black, a cool dark color with RGB values of 23, 13, 28. It has a hue of 280°, 37% saturation, and 8% lightness in the HSL color space.
What is the RGB value of #170D1C?
The RGB color code for #170D1C is rgb(23, 13, 28). This means it contains 23 red, 13 green, and 28 blue in the RGB color model.
Is Rich Black a warm or cool color?
Rich Black (#170D1C) is a cool color with a hue between 120-300° on the color wheel.
How do I use #170D1C in CSS?
You can use #170D1C in CSS with: background-color: #170D1C; or color: #170D1C; or as an RGB value: rgb(23, 13, 28). For print design, use CMYK: 18%, 54%, 0%, 89%.