Denim is a
cool medium color with the hex code #0A66C2.
Also known as
"LinkedIn Blue"
by LinkedIn
.
This vibrant hue can be represented as RGB
10, 102, 194 in digital design or CMYK 95%, 47%, 0%, 24% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Denim
#0A66C2 aka “LinkedIn Blue” by LinkedIn
Denim color values
- HEX
- #0A66C2
- RGB
- 10, 102, 194
- HSL
- 210°, 90%, 40%
- CMYK
- 95, 47, 0, 24
Shades & tints
Darker Lighter
About this color
Denim sits at 210° on the color wheel with 90% saturation and 40% lightness, placing it in the blue segment of the spectrum. With saturation at 90%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Denim is rendered as rgb(10, 102, 194), where the blue channel is highest at 194, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Denim translates to a CMYK breakdown of 95C 47M 0Y 24K. The low-to-moderate black value (24%) means the color's character in print comes primarily from its cyan ink content (95%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as LinkedIn Blue.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Denim
CSS Variable
:root {
--brand-primary: #0A66C2;
--brand-primary-rgb: 10, 102, 194;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#0A66C2',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 95%
M: 47%
Y: 0%
K: 24%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(10, 102, 194)
rgba(10, 102, 194, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Denim
1 brand uses this color in their identity
Frequently asked questions
What color is #0A66C2?
#0A66C2 is Denim, a cool medium color with RGB values of 10, 102, 194. It has a hue of 210°, 90%
saturation, and 40% lightness in the HSL color
space.
What is the RGB value of #0A66C2?
The RGB color code for #0A66C2 is rgb(10, 102, 194). This means it contains 10 red,
102 green, and 194 blue in the RGB color model.
Is Denim a warm or cool color?
Denim (#0A66C2) is a cool color with a hue between 120-300° on the color wheel.
How do I use #0A66C2 in CSS?
You can use #0A66C2 in CSS with:
background-color: #0A66C2; or color: #0A66C2; or as an RGB value: rgb(10, 102, 194). For print design, use CMYK: 95%, 47%, 0%, 24%.